Revitalize Web & TechDrive New Sales Revenue

Nowadays, an enterprise can’t be competitive in its industry without a modern website and often a mobile app. Both are vital for an enterprise to stay relevant, drive new sales revenue, build trust with customers, and reach their business goals. However, many enterprises fall behind on the times due to operational issues or other bottlenecks and often don’t have the modern web and app presence necessary to compete. 

Websites and apps need revamping every now and then to stay on top of the latest trends, user needs, and business goals. Website and app development that results in engaging digital marketing collateral (websites, apps, etc.) can result in higher conversions and sales for your enterprise. Therefore, it’s often well worth the investment of time and money to modernize your online presence, and develop an app, if it’s justified.

Why Enterprise Website and App Development is Important

The reasons why enterprise website and app development is important are abundant. We live in a time when more people rely on their mobile devices or business websites for information, purchasing, scheduling, and more. The best performing websites convert at an average of around 11%. If your website isn’t converting at that high of a rate, it may be time for an update/modernization.

When an enterprise has an excellent website and app, its web presence will increase. The better a web presence that an enterprise has, the increased chances that potential customers will engage with the company and eventually purchase the product or service. Other reasons why modern website and app development are essential for enterprises are: 

• It builds credibility and trust with customers
• It allows for more marketing strategies 
• Customers can easily access your website or app 24/7 
• It gives you a competitive advantage over similar businesses that don’t have a web presence 
• You can quickly adapt to customer trends

A Step By Step Guide to Revitalizing Your Enterprise With Website and App Development

There are a lot of things you can do to revitalize your company’s website and mobile app. Here are the steps you can take to elevate your website and app to outshine your competitors. 

1: Evaluate Your Current Website and Mobile App

Before you can do any revitalizing, you need to evaluate and understand the state of your current website and app. You can’t improve on something when you don’t know how it performs. Here are a few things to consider when evaluating your current website and app. 

User Feedback 

The main component that will help you better understand what you need to work on for your website and app is feedback from your users. They’re the ones who are regularly using your platform, so knowing what they think will allow you to make informed decisions when revamping your platforms. 

You can gather user feedback by conducting interviews and surveys and collecting data from reviews. 

Performance

There’s nothing more frustrating to a user than a slow website or app. If your website, app, or both aren’t performing as they should or are running too slow, it can decrease the number of sales because users don’t want to deal with a slow system. 

Security

The security of your website and app is vital. You’ll want to see where your current security protocols are at and see where there is room for improvement based on industry standards. 

2: Increase Performance and Speed

Once you evaluate your website and app's current speed and performance, you can start finding ways to increase both. When you have optimal speed and performance, you’ll have a higher customer engagement rate. 

Utilize Cloud Services

Cloud services are sustainable and easy to scale. Using cloud services to increase speed and performance will allow you the ability to allocate resources to other areas, especially during high-demand times. 

Optimize the Website and App Code

Website code can become repetitive, so ensuring that the code is optimized will help increase performance and speed. Faster load times will make customers happier and potential customers more inclined to use your services over a slower platform from a competitor. 

Cache Data

Data caching is the best technique when you need to access local data. Taking advantage of this feature will help lower repeated server requests, improving the performance of your website and app. Doing this will help with the responsiveness of your website, and even if you don’t change anything aesthetically, it’ll feel like a brand-new website. 

3: Improve the Interface and User Experience

A fast-loading website and app isn’t enough. You need to ensure that your interface is intuitive and easy to use for everyone. The user experience will play a vital role in this revitalization tip because it’ll help you create a website that is accessible to the most people possible. 

Strive for Inclusivity and Accessibility

First, you need to make sure that your website and app are accessible to users with disabilities. Adding features like voice search, screen readers, alternative text, and different font sizes are all ways to make sure your website and app are more inclusive. 

Use Intuitive Design 

An intuitive design is a great way to revitalize your website or app. Going with a minimalistic design or one that is generally easy to understand and navigate will help increase user engagement and have a strong impact on user satisfaction. 

Simplify the Navigation Menu

People can get overwhelmed when there are too many options. If your navigation menu has too many tabs or options, simplifying the menu will help. When your website and app are straightforward, users will be happier to use it. 

4: Add Advanced Features

Just because you’re simplifying your website and app and making it more accessible to others doesn’t mean you can’t add advanced features. Depending on the product or service you’re selling to businesses, advanced features can vary. Choosing the ones that are best for your practices will help you stay competitive and impress customers. 

Take Advantage of Artificial Intelligence (AI) and Augmented Reality (AR)

AI and AR are everywhere in the digital world nowadays, so it’s better to find ways to embrace them rather than push them away. For certain industries like real estate, fashion, furniture and others, you might explore how AR can enhance your app and website. You can use AR to create immersive and interactive experiences for those who visit your website and app. 

In addition to AR, AI can be highly beneficial for your site. Once you have more information about your users, you can use AI tools to help you create a better user experience for them. 

5: Increase Security

Keeping your user’s information secure should be of the utmost importance to your business. While you already have security measures in place on your website and app, improving on the methods you already have will help build trust with your users and make them want to use your website and app more because they feel safe doing so. 

Multi-Factor Authentication

Ensuring you have multi-factor authentication will allow your user’s data to stay as safe as possible. Hackers will have a much harder time accessing your user’s information when you use this feature. Enforcing standards that require your users to verify their identity, use several passwords, or other authentication methods can help. 

Perform Regular Audits

You should be performing regular security audits to ensure your security measures are doing their job and catch any breachers before they get out of hand. Even when all is safe, you can use these audits to assess any weaknesses and continue to improve upon your security measures. 

Secure All Data

Every website and app needs a strong encryption protocol to keep user data secure. You’ll want to have several storage methods that are all accessible but safe across networks and platforms.  

6: Use Agile Development

Agile development is a process that will help foster responsiveness and flexibility for your website and app. Breaking down tasks on the website and app will help your team see where responsiveness is lacking or doing well and allow you to make better decisions about how to move forward with your platforms. 

Prioritize the User

As with all things surrounding your business, you need to prioritize the user. When working with agile development, it can be easy to let this concept slip away from you. You need to prioritize listening to the user and the feedback they have about your website and app. What you find out through listening to your user will help you address their pain points and add value for them.

7: Conduct Quality Assurance

Regardless of what changes you’re making to your website and app, you need to do thorough quality assurance checks. Putting the platforms through testing prior to relaunching will allow you to see it in action and make any changes necessary before it’s accessible to all users. You’ll be able to make sure it’s bug-free and reliable. 

Regression Testing

Regression testing is a vital component when it comes to quality assurance. Performing this type of testing will help you see any performance issues that have occurred. When you see the issues during regression testing, you’ll be able to fix them before launch. After fixing any issues, repeating regression testing until everything is in order is good practice. 

Cross-Platform Compatibility

When you have both an app and a website, you need to make sure that they’re compatible with various platforms. During quality assurance, you’ll be able to see how your website performs on a mobile phone or tablet and how the apps compare to the website. 

8: Utilize Data Analytics

You can use data analytics for a variety of things surrounding your business, but it will come in especially handy when you’re revamping your website and app. Data analytics will give you hard data that will help you make more informed decisions about your website and app. 

How you collect the data from your users will be up to you. Some of the best ways to do so are via in-app interactions with users, their patterns, and the feedback they can provide you. You can gather user feedback through surveys and interviews. 

Once you have all the data you can about your website and app, you can analyze the data and make results-driven decisions. Real-time analytics are great for app and website performance. You can use this tool to find any issues that need improvement, like speed or responsiveness. 

9: Offer Support for Customers

Customer support that is robust and responsive is a great way to revitalize your website and app. Providing your users with information about how to navigate the website to find whatever it is they need is helpful when users are in a hurry. 

You can also add helpful guides that answer common questions that your users tend to ask customer service. In addition to this, you can implement a chatbot on the site that can answer most questions without needing a real person to respond.  

A chatbot is great for simple questions, but creating a strong customer service page with information on how to get the help that your customers need will help make your website and app more useful to your users. 

10: Encourage a Feedback Loop

Revitalizing your website and app isn’t a one-time solution to your problem. User problems will change over time, and technology will improve. That’s why implementing a continuous loop of improvement is vital to the health of your business. 

Encouraging everyone on your team to keep learning more about new technologies and what users are asking will help revitalize your website and app when you need to. Regularly offering channels for your users to add their feedback will help you tremendously. 

Offering various channels will allow users to give feedback as a whole or about specific features as you release them.

Analyzing App Store Reviews 

Users can add reviews to the app store about your app whenever they want, so it’s best to stay on top of these to see what newer users are saying about it. You will be able to see if there are any trends when it comes to things that they appreciate and enjoy about your app and things that they’re not satisfied with. 

App store reviews are more helpful than traditional interviews and surveys because users tend to be more unfiltered when they’re writing a review rather than addressing specific questions from the company they’re reviewing. 

Conclusion

By taking advantage of the above tips to revitalize your website and mobile app, you’ll be able to increase your web presence, engage with potential customers more, and develop better sales strategies to increase sales and longevity of your business.

Salesbox helps enterprises scale and drive new revenue with highly effective comprehensive outbound sales services. Reach out to Salesbox today for a no obligation consultation and to learn more about how we can help your enterprise grow.